If you don't like the message, attack the messenger
Here in Florida we're coming to the Primaries for many offices. We've had the most expensive and possibly the dirtiest election campaigns that I can remember. Yet we have almost no idea of what the issues are or how the candidates stand on them. Most of the candidates have simply told us how evil their opponent is.
Other things being equal that is definitely an issue. But other issues concern voters as well. I always thought that Jimmy Carter was a good man, personally more ethical and more moral than Richard Nixon. But I also thought that Richard Nixon served the country more effectively as President.
